Educates marketing, sales, engineering, account managers, client services, etc.Educates the organization on the dynamics of each market segment such that all disciplines see the same markets through a common lens.Understands the relationship between vertical industry business requirements that are unique to each market segment and horizontal product solutions, i.e., customers in completely different businesses do the same things for different reasons.Writes pure unfiltered business requirements that reflect how target customers see themselves from the top of the organization down (business goals and priorities), without any reference or bias to a product.Quantifies and prioritizes each market segment for the portfolio as a whole based on the strength of the portfolio in each market segment.Performs basic vertical and horizontal market segmentation for a portfolio of products that serves common markets and customers.Make sure products and solutions can be delivered, marketed and sold in a manner that supports strategic goals and financial targets.Create products and solutions that make users “quantifiably” better at job tasks that have strategic value to their organization.The B2B product management function has two ultimate goals: Given that the product manager role runs the gamut from one organization to another, this product manager job description is written in the broader context of the B2B product management function versus the individual contributor. In other words, the whole (portfolio) is more valuable than the sum of its parts (each product). The best thing for each product isn’t always the best or most valuable thing for the customer organization or yours. The product manager has to consider the impact of other products in the portfolio and their complementary value in forming higher-value solutions for the customer.The product manager has to consider the broader dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users.
Growth Hackers / Marketers / Ex-Entrepreneurs / Consulting / Sales / General Manager / Engineering / UX Designersįrom my perspective, the Growth PM needs to be extremely strong in Growth and Marketing so they can use Products to drive differentiation in the market.The product manager job description is centered on two key parameters in a B2B environment.This role is usually best for those with the following background: It’s perfect for commercial-minded people who can deal with a high level of uncertainty. They need to be across multiple products and tackle problems with different domain contexts. Growth Focused PMs tend to have the widest spread of responsibility.
A Growth PM works closely with the Growth team and other Product Managers to build growth flywheels to drive acquisition, activation, retention, revenue, and referrals for their product.
The Growth-Focused Product Manager has the most direct commercial impact, more than other roles. According to Glassdoor, it starts from $138,000 USD to $180,000 USD. Senior Product Manager, Carrier Platform - ZoomĪverage salary: The average salary can vary depending on the niche of the role.
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